THE TRĒ EFFECT
What happens when your firm stops managing relationships and starts activating them.
The TRĒ Effect is the moment your data becomes a living network — and your network becomes a measurable engine for growth. Here's what that looks like in practice.
New contacts surfaced in the first 30 days
Email bounce rate reduction after TRĒ AI
When results begin - same day deployment
Zero
Data stewards or attorney participation required
New contacts surfaced in the first 30 days
Email bounce rate reduction after TRĒ AI
When results begin - same day deployment
Zero
Data stewards or attorney participation required
“Traditional CRMs often come with features that don’t resonate with our attorneys, making adoption a constant challenge. Instead of investing heavily in a system that wouldn’t be used effectively, we focused on finding a solution designed for our marketing team.”
“The simplicity of implementation, cost-effectiveness, and ability to test the system with a free trial made the decision even easier.”
Michael C. McLean
Director of Marketing and Business Development
McLane Middleton
“Fundamentally, we were looking for a solution that was smart, agile and purpose-built to support our firm’s marketing and business development program. We sought to focus on the functionality that our MBD team needs and leave behind CRM features that aren’t used, eliminating the requirement for attorneys to engage with the solution.”
“Finally, we wanted a solution that deployed easily, enabled us to get out of the gate quickly, and showed results to our partners.”
Eric Hagopian
Chief Information Officer
Van Ness Feldman
“Our culture is geared to think outside the box. Though our firm had grown to the point where it needed a CRM, we didn’t want a traditional heavyweight solution. We needed something that was smart and agile that would enable us to get out of the gate quickly and show results to our partners.”
“The bottom line is that TRĒ is easy. Easy to deploy. Easy to use.”
Samantha T. Sliwa
Marketing & Events Coordinator
Rupp Pfalzgraf
"However this magic system works, it goes out, finds the data, and enchances it."
Anna M. Malandra
Director of Marketing
Volpe Koenig
“TRE exceeded my expectations from the start. Go live was a breeze. We do not need a dedicated data steward, and we won’t need attorney review to keep contacts updated. Our leadership team is thrilled that we are implementing one system with AI built-in and has been impressed by our early data wins and deliverables. When attorneys hear me oursay, ‘TRE is working in the background and the most you will need to do is review an invite list to your next event,’ they are delighted.”
Jennifer Shankleton
Chief Growth and Development Officer
Brennan, Manna & Diamond
WHAT IS THE
WHAT IS THE
TRĒ Effect?
TRĒ Effect?
TRĒ Effect?
It’s instant measurable ROI:
It’s instant measurable ROI:
It’s instant measurable ROI:
Thousands of new high-value contacts and relationship intelligence automatically sourced from email with 99.99% accuracy
Automatically cleansed and enhanced old lists
Automatic job change detection
Zero data stewards required
Slashed bounce rates
Boosted open and click rates!
Built-in TRĒmail – no assembly required!
Same day deployment!
30 day free trial with your own data!
The “TRĒ Effect” is what we call the boost in our event registration beyond pre-Covid levels due to data sourced from TRĒ AI.
The “TRĒ Effect” is what we call the boost in our event registration beyond pre-Covid levels due to data sourced from TRĒ AI.
The “TRĒ Effect” is what we call the boost in our event registration beyond pre-Covid levels due to data sourced from TRĒ AI.
Michael C. McLean | Director of Marketing and Business Development @ McLane Middleton
42 %
42 %
1.36 %
1.36 %
Bounce Rate
Bounce Rate
After TRĒ AI
After TRĒ AI
Bounce Rate
Bounce Rate
Before
Before
WHAT IT DELIVERS
Instant. Automatic.
Measurable
The TRĒ Effect isn't a promise - it's a pattern. Every firm that activates
TRĒ AI sees the same results, from the same day they start.
Thousands of new contacts - automatically
High-value contacts sourced directly from email with 99.99% accuracy. No manual entry. No data stewards.
From day one
Hidden relationship pathways surfaced
Who knows whom across your entire firm - revealed instantly. Warm introductions and referral routes made visible.
Zero blind spots
Email campaigns that actually land
AI-sourced lists mean fewer bounces, higher open rates, and measurable engagement - from the very first send.
> 10% → 1.36 bounce rate
Old lists cleansed and enriched
Stale contact data transformed - LinkedIn links, firmographics, job changes, and industry codes added automatically.
Always current
Job changes detected automatically
Know before your contacts go old. TRĒ AI monitors and alerts - so your firm never loses a relationship to state data.
Proactive, not reactive
Same-day deployment - no wait, no setup
Live from day one. No implementation timeline, no professional services bill, no attorney participation required.
The TRĒ Effect starts immediately
OUR CLIENT EXPLAINS
Why TRĒ AI?
Jennifer Shankleton
Chief Growth and Developement Officer
Brennan, Manna & Diamond
“I have pitched, configured, implemented, trained on, and promoted several CRM and ERM platforms over my legal marketing career. Always with high hopes and the best of intentions. When I joined a new firm and CRM was on the list, I was not certain that we would find a solution that fit our business model, culture, and goals. We had a lean team, and I was not sure I was prepared for another battle against user adoption and ROI disappointment.
I had a few different systems on my radar, but then I was introduced to TRĒ AI. TRĒ AI solves for the most important priorities a legal Marketing and Business Development team looks for in a CRM: a less painful configuration and stand-up time, ease of use on the back end, clean data, useful reports, and minimal participation required from the attorneys.”
The outcome!
“TRĒ AI exceeded my expectations from the start. Go live was a breeze. We do not need a dedicated data steward, and we won’t need attorney review to keep contacts updated. Our leadership team is thrilled that we are implementing one system with AI built-in and has been impressed by our early data wins and deliverables. When our attorneys hear me say, ‘TRĒ AI is working in the background and the most you will need to do is review an invite list to your next event,’ they are delighted.”
SEE IT FOR YOURSELF
SEE IT FOR YOURSELF
Ready to illuminate your
firm's hidden network?
Ready to illuminate your
firm's hidden network?
Ready to illuminate your
firm's hidden network?
See TRĒ AI in action—or upload your bounced or outdated contacts and see what you’ve been missing. No data steward. No cost. No catch.
See TRĒ AI in action—or upload your bounced or outdated contacts and see what you’ve been missing. No data steward. No cost. No catch.
See TRĒ AI in action—or upload your bounced or outdated contacts and see what you’ve been missing. No data steward. No cost. No catch.
SEE IT IN ACTION
Book a 30-minute intro call. We'll show you exactly what TRĒ AI would surface from your firm's data — no commitment required.
SEE IT IN ACTION
CLEAN MY LIST - FREE
Upload your bounced or outdated contacts. TRĒ AI cleanses, enriches, and returns them — ready to use. No setup. No commitment. Just proof.
CLEAR MY LIST - FREE
Copyright 2026 TRĒ AI, Inc. All rights reserved.
“TRĒ”, “TRĒ Effect”, “TRĒ AI”, and the TRĒ tree logos are trademarks of TRĒ AI, Inc.
Copyright 2026 TRĒ AI, Inc. All rights reserved.
“TRĒ”, “TRĒ Effect”, “TRĒ AI”, and the TRĒ tree logos are trademarks of TRĒ AI, Inc.
Copyright 2026 TRĒ AI, Inc. All rights reserved.
“TRĒ”, “TRĒ Effect”, “TRĒ AI”, and the TRĒ tree logos are trademarks of TRĒ AI, Inc.
THE TRĒ EFFECT
What happens when your firm stops managing relationships and starts activating them.
The TRĒ Effect is the moment your data becomes a living network — and your network becomes a measurable engine for growth. Here's what that looks like in practice.
OUR CLIENT EXPLAINS
Why TRĒ AI?
Jennifer Shankleton
Chief Growth and Developement Officer
Brennan, Manna & Diamond
“I have pitched, configured, implemented, trained on, and promoted several CRM and ERM platforms over my legal marketing career. Always with high hopes and the best of intentions. When I joined a new firm and CRM was on the list, I was not certain that we would find a solution that fit our business model, culture, and goals. We had a lean team, and I was not sure I was prepared for another battle against user adoption and ROI disappointment.
I had a few different systems on my radar, but then I was introduced to TRĒ AI. TRĒ AI solves for the most important priorities a legal Marketing and Business Development team looks for in a CRM: a less painful configuration and stand-up time, ease of use on the back end, clean data, useful reports, and minimal participation required from the attorneys.”
The outcome!
“TRĒ AI exceeded my expectations from the start. Go live was a breeze. We do not need a dedicated data steward, and we won’t need attorney review to keep contacts updated. Our leadership team is thrilled that we are implementing one system with AI built-in and has been impressed by our early data wins and deliverables. When our attorneys hear me say, ‘TRĒ AI is working in the background and the most you will need to do is review an invite list to your next event,’ they are delighted.”
OUR CLIENT EXPLAINS
Why TRĒ AI?
Jennifer Shankleton
Chief Growth and Developement Officer
Brennan, Manna & Diamond
“I have pitched, configured, implemented, trained on, and promoted several CRM and ERM platforms over my legal marketing career. Always with high hopes and the best of intentions. When I joined a new firm and CRM was on the list, I was not certain that we would find a solution that fit our business model, culture, and goals. We had a lean team, and I was not sure I was prepared for another battle against user adoption and ROI disappointment.
I had a few different systems on my radar, but then I was introduced to TRĒ AI. TRĒ AI solves for the most important priorities a legal Marketing and Business Development team looks for in a CRM: a less painful configuration and stand-up time, ease of use on the back end, clean data, useful reports, and minimal participation required from the attorneys.”
The outcome!
“TRĒ AI exceeded my expectations from the start. Go live was a breeze. We do not need a dedicated data steward, and we won’t need attorney review to keep contacts updated. Our leadership team is thrilled that we are implementing one system with AI built-in and has been impressed by our early data wins and deliverables. When our attorneys hear me say, ‘TRĒ AI is working in the background and the most you will need to do is review an invite list to your next event,’ they are delighted.”
THE TRĒ EFFECT
What happens when your firm stops managing relationships and starts activating them.
The TRĒ Effect is the moment your data becomes a living network — and your network becomes a measurable engine for growth. Here's what that looks like in practice.
WHAT IT DELIVERS
Instant. Autmatic.
Measurable.
The TRĒ Effect isn't a promise - it's a pattern. Every firm that activates
TRĒ AI sees the same results, from the same day they start.
Thousands of new contacts - automatically
High-value contacts sourced directly from email with 99.99% accuracy. No manual entry. No data stewards.
From day one
Hidden relationship pathways surfaced
Who knows whom across your entire firm - revealed instantly. Warm introductions and referral routes made visible.
Zero blind spots
Email campaigns that actually land
AI-sourced lists mean fewer bounces, higher open rates, and measurable engagement -from the very first send.
From connection to results in hours, not months. No professional services engagement. No implementation timeline. The TRĒ Effect starts the same day you do.
> 10% → 1.36 bounce rate
Old lists cleansed and enriched
Stale contact data transformed - LinkedIn links, firmographics, job changes, and industry codes added automatically.
Always current
Job changes detected automatically
Know before your contacts go old. TRĒ AI monitors and alerts - so your firm never loses a relationship to state data.
Proactive, not reactive
Same-day deployment - no wait, no setup
Live from day one. No implementation timeline, no professional services bill, no attorney participation required
From connection to results in hours, not months. No professional services engagement. No implementation timeline. The TRĒ Effect starts the same day you do.
The TRĒ Effect starts immediately
WHAT IT DELIVERS
Instant. Autmatic.
Measurable.
The TRĒ Effect isn't a promise - it's a pattern. Every firm that activates
TRĒ AI sees the same results, from the same day they start.
Thousands of new contacts - automatically
High-value contacts sourced directly from email with 99.99% accuracy. No manual entry. No data stewards.
From day one
Hidden relationship pathways surfaced
Who knows whom across your entire firm - revealed instantly. Warm introductions and referral routes made visible.
Zero blind spots
Email campaigns that actually land
From connection to results in hours, not months. No professional services engagement. No implementation timeline. The TRĒ Effect starts the same day you do.
> 10% → 1.36 bounce rate
Old lists cleansed and enriched
Stale contact data transformed - LinkedIn links, firmographics, job changes, and industry codes added automatically.
Always current
Job changes detected automatically
Know before your contacts go old. TRĒ AI monitors and alerts - so your firm never loses a relationship to state data.
Proactive, not reactive
Same-day deployment - no wait, no setup
From connection to results in hours, not months. No professional services engagement. No implementation timeline. The TRĒ Effect starts the same day you do.
The TRĒ Effect starts immediately