Volpe Koenig: The Relationships Were There. TRĒ AI Made Them Visible.
Volpe Koenig is one of Philadelphia's largest and most established boutique intellectual property law firms,with a reputation built over decades of specialized legal work. The challenge wasn't finding a CRM. It was convincing a room full of attorneys that they needed one.
The TRĒ AI Effect: How McLane Middleton Got Their CRM to Actually Work
McLane Middleton is a full-service New Hampshire law firm based in Manchester, with more than 100 attorneys across multiple locations. Like many regional firms of its size, it operates with a lean marketing department — one where efficiency isn't a luxury but a necessity.
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