What’s the solution?

First, what isn’t the solution? The solution isn’t a new CRM. Remember Freud’s definition of insanity?

Buying a new CRM because everybody else has one isn’t a strategy. Trust us, most firms are in the same boat yours is.

The solution begins where every good solution begins: with crisply defined goals and objectives.

The plan that results from the process isn’t restricted to a vetted product and vendor. It includes high-confidence answers to how the solution will be deployed, how it will be populated with content, and how it will succeed.